#1 – Use a Paper Sign up Sheet
Number one is very obvious: use a paper sign up sheet. When you go into stores, you see them all the time. “Hey, sign up for tips, tricks, or sign up for coupons and promos.” That is a direct called action to people as they are at point-of-sale. And ultimately the going to be inclined to leave their information, especially if they’re giving you their money, they’re going to want to save next time.
#2 – The Power of the Ask
My dad always tells me, just ask! The worst they can say is “no.” And it’s so true. If you’re at a business conference, an expo, and someone gives you their business card, be sure to ask them: “May I actually add you to my email list?”
Don’t forget to set expectations: that’s the most important part. When asking you want to tell them, I’m going to send weekly, biweekly, or monthly, and here’s what you can expect in your inbox.
By doing so, instead of kinda shadily just adding the business card to your list, you’re actually going to get more engagement and ultimately you’re going to have a better integrity of your list.
Related: Email Strategies to build Successful Business Events
#3 – Use Your Personal Network
Number three, use the network you know and love! All of your friends and family want to see you succeed, so make sure that you’re adding them to your email list, and ask them to share with friends, family, and colleagues, who may be able to actually drive business to you.
#4 – Sidewalk Sign
These used to be really prevalent when people actually went outside. Instead of just having a sidewalk sign that says, “happy hour is at blah blah blah” or, “come on in, we have a sale on XYZ!”, you can use tools, like Constant Contact’s text-to-join, in order to have people text a certain word to a certain number and join your email list right from the sidewalk.
#5 – Small Business Saturday
Take part in Small Business Saturday. Small Business Saturday is a day when everybody’s engaged and excited to help support local businesses. Take advantage of this opportunity, and make sure you have clear calls to action for people to join your list.